Knowledge Base

A Knowledgefaber article about Telecom operators deploying managed VAS and its advantages

Written by Amit Goel and Varun Uppal.

Indian mobile VAS industry is valued at more than $1.4billion today and is forecasted to touch $4billion in the next 5 years. This presents a huge opportunity as falling ARPUs can be neutralized by increase in revenue from VAS. The industry has been dominated by entertainment services such as mobile music, ring back tones (RBTs), wallpapers and plain SMS. In this article we are however trying to evaluate the model that some of the operators are testing out currently, that of “managed VAS”. Mobile operators are looking at alternatives to reduce costs and increase Return on Investment (ROI). Telcos such as Airtel started outsourcing the complete IT Infrastructure, then Network Infrastructure, and now the ground is all set to outsource complete VAS system. Managed VAS is thus the latest buzzword in the telecom industry today and companies are scurrying to get the first bite into it.

A Knowledgefaber article about convergence of Adobe Falsh Platform and Media and Entertainment businesses.
Written by Amit Goel and Varun Uppal.

Adobe flash platform, previously called Macromedia flash is the architecture which allows users to add animation and interactive multimedia so that users can view moving images in the form of animation, integrate video on the web pages and play games. Also recently it has been used to create Rich Internet Applications (RIA). Advertisements are frequently viewed on flash and this has mainly created its viability in the media space.

Knowledgefaber has come up with “In-depth Analysis of Telecom R&D in India – An MNC & Vendor Perspective” report which gives a complete picture of current R&D activities undertaken Global Telecom Companies and Telecom R&D Vendors/Service providers from India. Report will provide you insights on Evolution of MNC Telecom R&D in India, Location Preference of Global Telecom Players, Availability of Telecom R&D Talent across Indian Cities, Analysis on Cost of managing an R&D centre in India, Kind of activities performed by these Telecom R&D centre’s across the telecom product value chain. This report can help you make critical decision such as Market Entry Strategy, R&D Centre Location Strategy, Cost Benchmarking and Overall Growth Strategies for R&D Centre in India.

Written by Amit Goel, Gaurav Vasu and Sudipt Sapan

A Knowledgefaber article about business opportunities in the Near Field Communication. Written by Amit Goel and Varun Uppal.

Near Field Communication or NFC is a shopper’s delight and mobile payment industry’s next big hope. Near Field Communication (NFC) is a short-range wireless technology that enables the communication between devices over a distance of less than 10 cm. The NFC standard is defined in ISO/IEC 18092. The current state of consumer electronics is moving away from single purpose devices to multipurpose devices without having the networking glitch. NFC is the first step towards achieving it and thereby making life simple for end consumers. The interfaces operate in the unregulated RF band of 13.56 MHz. This means that no restrictions are applied and no licenses are required for the use of NFC devices in this RF band. The data transfer typically takes place at 424kbits/second. The devices have to be brought within 4cms of each other; communication then happens via electromagnetic induction between the two loops antennas forming an air core transformer. A touch or a wave can then establish this connection between the two devices. NFC has two modes of operation, one is the passive mode in which only the initiator establishes the RF and the target application uses the load modulation to transfer the data. Contrary to the passive mode in the active mode the initiator and the target both generate their own RF to carry data transfer.

 But then how will the new technology be adopted by consumers who are already cluttered with a plethora of technological innovations? Does NFC have a future as a sustainable business venture? Have companies already started developing the required infrastructure for these devices? What is the state of infrastructure readiness in emerging economies?  Has the technology already been implemented? What makes NFC so distinct from the already present devices such as Bluetooth or wireless Ethernet?